Andrew Shaw On PR Duty For The Chicago Blackhawks

By JoHannah Lowder

May 25, 2013; Chicago, IL, USA; Chicago Blackhawks center

Andrew Shaw

(65) shoots the puck against Detroit Red Wings defenseman

Carlo Colaiacovo

(28) and goalie

Jimmy Howard

(35) during the third period in game five of the second round of the 2013 Stanley Cup Playoffs at the United Center. The Blackhawks beat the Red Wings 4-1. Mandatory Credit: Rob Grabowski-USA TODAY Sports

After a shocking loss or an amazing comeback win, hockey fans discuss their despair or elation with each other, reliving the best and worst moments of the game. Most fans learn how players are taking their wins and losses via post-game interviews and articles with the slant of the interviewer/writer. The Chicago Blackhawks PR department has done a great job bringing the players to the fans through immediate updates on social media, giveaways, and behind the scenes looks to try to reestablish any ties that may have been severed during the lockout, but nothing is quite as effective as when the players reach out to the fans themselves. The easiest way for players to communicate directly to the fans is through social media, and Andrew Shaw has been holding the hands of fans as they walk through the pit of despair in the playoff series against the Detroit Red Wings and insists there’s a glimmer of light shining through.

Here is Shaw’s latest word of encouragement to the fans.

Shaw spent most of the playoffs being a little too “energetic” in going to the net and retaliating that caused him to go to rack up 20 penalty minutes. He played a much more disciplined Game 5 which resulted in 2 of his 3 goals of the playoffs and his teammates trying to set him up for a hat trick in the final 5 minutes of the game. You can be sure that he had a firm talking-to by teammates and the coaching staff that made him change his game to an equally energetic but much more controlled style. But it must not have been a negative talking-to because the mood in the locker room is reportedly pretty positive, and Shaw is transferring this positive attitude towards his 46,600 Twitter followers.

Follow Andrew Shaw on Twitter for more inspiration or follow the Blackhawks’ Twitter official players’ list to see what they all think of the playoffs …and just life in general.

How do you feel about Shaw’s positive tweets reaching out to the fans?

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