Editorials

2016 World Cup Of Hockey: Grading Logos And Sweaters

By Mario Tirabassi
Feb 21, 2014; Sochi, RUSSIA; USA forward Patrick Kane (88) reacts after losing 1-0 to Canada in the men's ice hockey semifinals during the Sochi 2014 Olympic Winter Games at Bolshoy Ice Dome. Mandatory Credit: Winslow Townson-USA TODAY Sports ORG XMIT: USATSI-172988 ORIG FILE ID: 20140221_kdl_bt1_045.jpg
Feb 21, 2014; Sochi, RUSSIA; USA forward Patrick Kane (88) reacts after losing 1-0 to Canada in the men's ice hockey semifinals during the Sochi 2014 Olympic Winter Games at Bolshoy Ice Dome. Mandatory Credit: Winslow Townson-USA TODAY Sports ORG XMIT: USATSI-172988 ORIG FILE ID: 20140221_kdl_bt1_045.jpg /
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Team Europe

Up until now, it’s been pretty easy for me to give out passing grades for the six nations being represent in the eight team tournament. Up until now.

Team Europe is best described as the ‘Island of Misfit Toys’ Team, including players from European countries that are too good individually to keep out because their nations as a whole are not good enough to compete. So its logo and sweater design has to be original and fresh because there is no history or centralized logo to build on.

They missed the mark.

First, the logo design is like a Frankenstein experiment between the old Hartford Whalers and Vancouver Canucks designs. A half tar-heel blue and half navy blue shield with a block ‘E’ on the navy side with what is supposed to be a hockey stick extending into the tar-heel blue side. It’s a good effort but doesn’t do it for me.

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Then you add it to the sweater and that’s where it goes so far south that it can’t be resurrected. The sweater is also a vertical half and half design, but the colors are not consistent with the logo. One half of the sweater is the same navy blue, but the other half is a few shades darker of navy blue, almost black.

The kicker is that the lighter blue side of the sweater’s sleeve is also half and half with the uniform colors. Without any distinction between the coloring, like a large seam, makes it look like the sleeve was accidentally dipped into the dark blue dye. Whoops.

GRADE: FAIL – If I gave this a letter grade, it would be a “D-,” and that’s being generous. Team Europe missed the boat on both the logo and sweater designs for me, but its play on the ice will distract everyone from what they are wearing, I’m sure.

Team North America

Finally, we can end this grading process with a real bang with Team North America, the team made of the young guns of the USA and Canada. The U-23 All-Stars, if you will. What will be rolled out for them to wear on what might be the biggest stage of their young careers?

This abomination:

Where to start?

Alright, the logo design is terrible. So bad that I needed to look to the side of the sweater to make sure that, yes, indeed, this was an Adidas product. The logo design looks like a rejected Nike football combine design. Some have said it almost looks like a Nazi symbol. I won’t go that far, but it’s bad. Really bad.

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I don’t have a problem with the orange and black color combination. There, I said something nice.

The sweater itself is a continuation of the bad for Team North America. A charcoal black base with orange accents in the numbers and lettering is fine. But a split, two-stripe design on the sleeves that is kind of like a scratched-up gray camouflage design makes it look like they are auctioning the design for next year’s NFL Pro Bowl. They also have that same scratched camouflage design across the bottom of the sweater. Just, bad.

GRADE: FAIL – Fail. Fail. Fail. This logo and sweater design combination is the ‘Animal House’ of GPA’s, 0.0. I feel bad for the North American youth that will have to wear these. Fail.

So what do you think? Which logo and sweater designs get your passing or failing grades? Let us know in the comments section below!

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