No. 3: One More Shift Promotion
This one is still fleshing itself out, but it currently is one of the better things the Blackhawks have going that doesn’t involve the on-ice product.
In November, the Blackhawks announced the “One More Shift” promotion, an opportunity for former Blackhawks greats to hit the ice in full gear during the signing of the national anthem(s) and announcement of the starting lineups.
It’s been a hit so far, with Denis Savard and Steve Larmer getting first cracks at returning to the ice one more time. Those two guys seemed to really enjoy being back on the ice, and the fans and current players love the process.
The Blackhawks already do some good things with Blackhawks alumni, like making a few of them ambassadors to the team. This was another cool way to keep alive the Blackhawks’ rich history and heritage.