Blackhawks: End of an era as #OneGoal turns to #AllForOne
By Ryan Fedrau
The Chicago Blackhawks will go into the 2020 Stanley Cup playoffs with a new team slogan, one that hasn’t been changed since 2008.
The Chicago Blackhawks‘ team slogan was ‘one goal’, dating all the way back to 2008. There were commercials the team had, busses, t-shirts, everything. Everything that involved the Blackhawks during that time involved their one goal. That goal being a Stanley Cup.
The slogan has officially changed from one goal to all for one. Thoughts on the name change? It seems repulsive, as it doesn’t hit the same note one goal did.
All for one basically has the same meaning. They’re all going for one goal, they just didn’t add the “goal” at the end of it. I don’t hate the slogan, I just don’t see the reason to change it after all of this time.
From here on out, the Blackhawks will be repping the all for one slogan. They have changed their Twitter bio to “All For One.”
They’ve also added to their Blackhawks One Community page for COVID-19 relief, just a few months ago.
"Over the years, we’ve shared our goals and learned yours. We’ve asked you to believe. Why? Because One Goal is about more than hockey. It’s about One Community, together, supporting each other.During this COVID-19 public health crisis, we know it’s more important than ever for the Blackhawks to be there for you as you’ve been there for us. From supporting relief efforts and saluting those on the front lines to providing at-home learning, health & wellness tips, and additional resources, we will strive to embrace, entertain, and enlighten our community. Because together as one, we believe that we will grow stronger."
Switching up a slogan is one thing, changing the culture from average to winning again is another. I’m excited for this next chapter in Patrick Kane and Jonathan Toews‘ legacy with the team. Another Stanley Cup would look great on their mantle; while tying Wanye Gretzky at 4.