Admit it….we all do it from time to time. We all play the role of General Manager of our favorite franchises. Today it’s Stan Bowman’s turn. Have a seat in his office, and let’s see what you would do with the Blackhawks for a day. Where do you begin?
For the last several years, the ‘Hawks have struggled to remain competitive. Much of this can be attributed to an epic run, with 3 Stanley Cup Championships in the last decade. At some point, the piper must be paid, and that’s where the organization finds itself now.
Big picture, the ‘Hawks are in a good spot. They are ranked 4th in franchise valuation (according to Forbes “The Business of Hockey”) in 2020 at $1.085B. As an original six franchise, their national popularity is high, and they are prevalent in national broadcasts and special events, such as the Stadium Series and Winter Classic.
They have a rabid fan base in a major media market, and they consistently sell out games at the United Center. They have everything working in their favor from a marketing perspective, and a fan base ready to reward success, so how do they get back to being a perennial playoff participant?
As President of Hockey Operations and General Manager of the Blackhawks, Stan Bowman is in a position to affect the entire spectrum of the on-ice product, and the hockey operations as a whole. But today, Stan is taking a day off, and we are taking his place. We have 24 hours to change the fortunes of the ‘Hawks, and there is a lot of work to do.
In our 24 hours, we are going to tackle several aspects of the hockey operation: The Coaching Staff, the Roster, and The IceHogs. I am staying away from the United Center and associated topics, just for simplicity’s sake.