The NHL will have their jerseys looking a little different in a few seasons with Sportico first reporting that the league approved a change to allow for advertisements on jerseys. For the Chicago Blackhawks, this means an ad will be coming on the jersey in 2022-23.
The NHL opened up the league a lot last season to different advertisements, for the Blackhawks that could be seen on their helmets.
Last season the team’s sponsor on their helmet was United, and honestly, it was not that noticeable for the people watching at home. Ads on the jersey might be a little strange at first, but if it makes the league some more revenue then I guess it is for the best to help grow the game of hockey.
Who the Blackhawks sponsor on their jersey still remains to be seen, some Chicago business will definitely take on the role though. This will not affect the upcoming NHL season as the change won’t be in effect until 2022-23.
The NBA started to allow ads on their jersey a few years back and it did not really lead to too much debate or discussion. The NHL will probably follow that path as well.
The 2022-23 season will be an interesting one for the Blackhawks for sure. It should hopefully come after a little bit of a playoff run this season, and it should be a year with a lot of hope for the Blackhawks. The final year of the Toews and Kane contracts will also be that season, so whether or not they re-sign with the team will be a story to follow at that time as well.
A lot can change in a year. It was less than a year ago that the Blackhawks announced they were rebuilding, and a year later the team is poised to be better than in years past with all the additions they have made.
I cannot wait to see where the team is next season a year from now when the NHL is announcing ads on their jerseys and Chicago is building their last dance effort to win a Stanley Cup with Jonathan Toews and Patrick Kane.